Privacy policy

Last Updated and Effective Date: October 9, 2025

This Privacy Policy (the “Policy”) explains how Mino Platform LLC (“Mino”, “we”, “us”, or “our”) collects, uses, stores, discloses, and protects personal information in connection with our digital marketplace, including this website and any related mobile applications (collectively, the “Site”).

By accessing or using the Site, you agree to the practices described in this Policy. If you do not agree, you should immediately discontinue use of the Site.

 

A. Overview

This Policy governs the collection and processing of personal data when you access or use the Site operated by Mino Platform LLC, a Wyoming limited liability company with its principal place of business at:

1309 Coffeen Avenue, STE 1200, Sheridan, Wyoming 82801
Email: help@madebyrug.com

This Policy describes:

  • The categories of information we collect and how we collect them;

  • How we use, maintain, and share such information; and

  • The choices and rights available to you concerning your personal data.

This Policy applies solely to information collected through our Site and does not apply to offline collection or third-party websites, applications, or services, which may have their own privacy policies.

Mino reserves the right to modify this Policy periodically. Continued use of the Site after any updates constitutes your acceptance of the revised Policy.

B. How We Collect Information

We collect information about you in several ways:

  1. Directly from you, when you provide information to us;

  2. Automatically, through your interaction with our Site;

  3. Through cookies and similar tracking technologies; and

  4. From third parties, such as analytics or advertising partners.

Information You Provide to Us

When you register, interact with, or make purchases on our marketplace, we may collect:

  • Identifiable information such as your name, billing and shipping address, email address, and telephone number;

  • Payment details such as credit or debit card information (processed securely via our third-party payment processors);

  • Account login credentials and user preferences;

  • Communications you send to us, including emails or messages through the Site; and

  • Information submitted through surveys, promotions, or other forms.

If you post content or contributions in public areas of the Site (“User Contributions”), please note that such information is shared at your own risk. We cannot guarantee that unauthorized third parties will not view such content.

Automatic Information Collection

When you use the Site, we automatically collect certain technical data, including:

  • Usage Data: pages visited, time spent, referring URLs, search terms, and Site navigation patterns;

  • Device Data: IP address, device identifiers, operating system, browser type, and network information; and

  • Stored Files and Metadata: where applicable, limited information related to files or media stored on your device.

These data help us analyze and improve user experience, ensure Site functionality, and detect fraudulent or unauthorized activity.

C. Information Collection and Tracking Technologies

We use a variety of tracking technologies to enhance functionality and measure engagement, including:

  • Cookies: small files placed on your device that store preferences and enable personalized experiences. You may refuse cookies through your browser settings, though certain Site features may become unavailable.

  • Web Beacons / Pixels: small electronic tags that allow us to measure engagement with our Site and communications, track conversions, and ensure platform integrity.

For additional details on our use of cookies, please refer to our Cookie Policy.

D. Third-Party Information Collection

Certain third parties collect data about you when you use our Site. These may include:

  • Advertising networks and social media platforms (e.g., Meta, Pinterest);

  • Analytics providers (e.g., Google Analytics, PostHog, Mixpanel);

  • Payment processors and fraud prevention agencies; and

  • Mobile device manufacturers or service providers.

These third parties may combine the information they collect through our Site with data from other sources to deliver interest-based advertising or measurement analytics. We do not control their technologies or practices, and you should consult their respective privacy policies for details.

Payments

We engage reputable third-party payment processors to handle all transactions securely. Mino does not store or directly collect your payment card information. All payment data are processed in accordance with PCI-DSS security standards.

Linked Sites

Our Site may link to other websites or applications not operated by us. We are not responsible for the content or privacy practices of any third-party sites. We encourage you to review the privacy policies of any third-party service before providing personal data.

E. Use of Analytics and Tracking Tools

We use Google Analytics, PostHog, Mixpanel, Meta Pixel, and Pinterest Pixel to help us understand user engagement and improve our marketplace experience. These tools may collect information such as:

  • Pages visited, session duration, and referral sources;

  • Browser and device identifiers; and

  • Interactions with content, ads, and links.

Data collected by these tools may be shared with their respective providers and used in accordance with their own privacy policies. You can learn more about how Google uses data at https://www.google.com/policies/privacy/partners/

You can opt out of certain tracking by adjusting your browser settings or visiting the respective opt-out pages of each analytics provider.

F. How We Use Your Information

We use the information collected to:

  • Operate and improve our digital marketplace and related services;

  • Process transactions, fulfill orders, and provide customer support;

  • Communicate with you regarding your account, orders, and promotions;

  • Personalize and enhance your experience on the Site;

  • Analyze Site performance and user behavior to optimize features;

  • Comply with legal and regulatory obligations;

  • Prevent fraud, enforce our Terms of Use, and protect user security; and

  • Conduct research, reporting, and marketing activities consistent with your preferences.

We may also contact you with information about new features, updates, and promotional offers. You may opt out of marketing communications at any time as described below.

G. Disclosure of Information

We may share your personal information with:

  • Affiliates and subsidiaries for internal business purposes;

  • Vendors and service providers assisting with operations, logistics, marketing, analytics, or payment processing;

  • Successors or acquirers in connection with mergers, reorganizations, or sales of assets;

  • Law enforcement or regulators where required by law or to protect our rights; and

  • Other third parties, with your consent or as otherwise disclosed when you provide information.

We may also share aggregated or de-identified information that cannot reasonably identify an individual.

H. Your Rights and Choices

You have several options to control the collection and use of your data:

  • Cookie Preferences: You may disable cookies through your browser, although certain Site functions may be limited.

  • Marketing Communications: You can unsubscribe from promotional emails by following the “unsubscribe” link in any message or adjusting your account settings.

  • Account Access and Correction: You may review and update your personal data by logging into your account.

To access, correct, or delete your personal data, contact us at help@madebyrug.com.We may retain limited information where required by law or for legitimate business purposes.

Users located in certain jurisdictions (including California, the EEA, and the UK) may have additional rights under applicable privacy laws. Please contact us for more details.

I. Children’s Privacy

Our Site is intended for users 18 years of age or older. We do not knowingly collect personal data from minors. If we become aware that a child under 18 has provided information, we will promptly delete it.

If you believe a child under 18 has submitted information to us, please contact us at info@usemino.com.

J. International Data Transfers

As a global marketplace, we may process and store your information in the United States or other jurisdictions. By using our Site, you consent to the transfer of information to countries that may not provide the same level of data protection as your home jurisdiction.

We implement appropriate safeguards, including contractual data protection clauses, where legally required.

K. Changes to This Policy

Mino may update this Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised effective date. Continued use of the Site after any changes constitutes your acceptance of the updated Policy.

 

J. Your U.S. State Privacy Rights

Certain U.S. state privacy laws grant residents additional rights regarding our processing of their personal information.

  1. California. California residents have the rights described in Section K (Your California Privacy Rights) below.

  2. Other States. Residents of Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, and Virginia may have the right to:

    • Confirm whether we process their personal information;

    • Access and delete certain personal information;

    • Correct inaccuracies in personal information, considering the nature of the data and the purpose of processing (excluding Iowa and Utah);

    • Obtain data portability;

    • Opt out of processing for (i) targeted advertising (excluding Iowa), (ii) sales, or (iii) profiling in furtherance of decisions producing legal or similarly significant effects (excluding Iowa and Utah);

    • Either limit (opt out of) or require consent to process sensitive personal data.

    “Sensitive” personal information definitions vary by state but generally include data revealing racial or ethnic origin, national origin, religious beliefs, mental or physical condition or diagnosis, sexual orientation, transgender or nonbinary status, victim of crime status, citizenship or immigration status, precise geolocation, and genetic or biometric identifiers. We do not collect sensitive personal information without your consent.

Residents of the states listed above (including California) may appeal a decision we make regarding any request to exercise these rights.

To exercise any right or submit an appeal, contact us using Section O (Contact Information).

K. Your California Privacy Rights

This California Notice supplements this Policy for California residents and is provided to comply with the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, the “CCPA”).

Overview of CCPA Rights

California consumers have the right to:

  • Know the categories of personal information we collect, the categories of sources, our business/commercial purposes, and the categories of third parties with whom we share personal information;

  • Know whether we sold or disclosed personal information for a business purpose (including separate lists for each);

    1. Sales: the categories of personal information “sold” (if any) and to whom;

    2. Disclosures: the categories disclosed for a business purpose and to whom;

  • Access specific pieces of personal information (data portability);

  • Correct personal information;

  • Delete personal information;

  • Opt out of “sale” or “sharing” (cross-context behavioral advertising);

  • Be free from discrimination for exercising CCPA rights.

Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular consumer, household, or device (“personal information”). Personal information does not include:

  • Publicly available information;

  • De-identified or aggregated information;

  • Information outside the CCPA’s scope (e.g., HIPAA/CMIA data, FCRA, GLBA/FIPA, DPPA).

Categories collected in the last 12 months:

  1. Identifiers — e.g., name, alias, postal address, unique identifier, online identifier, IP address, email, account name, and similar identifiers.

  2. Cal. Civ. Code § 1798.80(e) data — e.g., name, signature, address, telephone number, driver’s license/state ID, passport number, bank/credit/debit card numbers or other financial information (some may be “sensitive” under CCPA).

  3. Commercial information — e.g., products or services purchased, obtained, considered, or other purchase histories/tendencies.

  4. Internet or similar network activity — e.g., browsing/search history, interactions with our website/app/ads and related social media integrations.

  5. Geolocation data — data about physical location or movements (note: precise geolocation may be “sensitive”).

  6. Inferences — drawn from other personal information to create a profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.

Sources of Personal Information

  • Directly from you (forms, purchases, communications, customer support).

  • Indirectly from you (Site interactions, telemetry, if enabled).

  • From others (e.g., payment processors and other service providers; our affiliates).

  • Public sources (e.g., public records).

Uses of Personal Information

We use personal information to:

  • Provide and personalize the Site, products, and services; perform customer service, order fulfillment, payment processing, financing, advertising, marketing, and analytics;

  • Advance our commercial interests, enable or effect transactions, and improve quality/safety standards;

  • Create, maintain, and secure accounts; process requests, purchases, returns; prevent fraud; support and respond to inquiries;

  • Deliver content and offerings relevant to your interests (including targeted offers/ads, where permitted);

  • Maintain security and integrity; conduct testing, research, and analysis; comply with law and respond to legal requests;

  • Send information relevant to past purchases/interests, consistent with applicable direct-marketing laws;

  • Perform services for or on behalf of a CCPA-covered business; review/audit interactions; detect/prevent security incidents or illegal activity; and

  • Evaluate or conduct mergers, divestitures, reorganizations, or other transfers.

We will not use additional categories or use collected data for materially different, unrelated, or incompatible purposes without notice.

Sharing Personal Information

We disclose personal information to service providers, affiliates, and recipients of cookie/pixel data for business purposes under contracts requiring confidentiality and restricted use.

Categories disclosed for a business purpose in the prior 12 months:

  • Identifiers

  • §1798.80(e) data

  • Commercial information

  • Internet/network activity

  • Inferences

Sales and “Sharing” of Personal Information

  • We do not “sell” personal information for monetary consideration.

  • We may “share” personal information for cross-context behavioral advertising via online analytics and advertising partners (e.g., Google Analytics, PostHog, Mixpanel, Meta Pixel, Pinterest Pixel). California residents may opt out of “sale”/“sharing” by exercising rights below.

Exercising Your CCPA Rights and Choices

Access & Portability

Upon a verifiable consumer request, we will disclose:

  • Categories of personal information collected; sources; business/commercial purposes; categories of third parties; specific pieces of personal information; and, if applicable, categories disclosed for a business purpose. (B2B personal information may be excluded as permitted by the CCPA.)

Deletion & Correction

You may request deletion of personal information we collected from you, subject to exceptions (e.g., to complete transactions, detect security incidents/fraud, debug, comply with law, internal uses aligned with expectations, etc.).
You may also request that we correct inaccurate personal information we maintain about you; we will use commercially reasonable efforts to do so.

Submitting Requests

Submit access, portability, deletion, and correction requests using the methods in Section O (Contact Information). Only you or an authorized agent may submit a request (including on behalf of your minor child). We may require sufficient information to verify identity/authority, which can include your name, address, and other data depending on request type and sensitivity. You may submit up to two access/portability requests in any 12-month period. We will use any information provided solely to verify and process the request.

Response Timing and Format

We endeavor to respond within 45 days. If additional time is needed, we will notify you in writing. We will deliver responses electronically or by mail (or via online account, if available). If we cannot comply, we will explain why. For portability, we will provide information in a readily usable format. We do not charge fees unless requests are excessive, repetitive, or manifestly unfounded; if so, we will provide a cost estimate in advance.

Non-Discrimination

We will not discriminate against you for exercising CCPA rights. We may offer financial incentives permitted by law that relate to the value of your data; participation requires prior opt-in consent and is revocable at any time.

Retention

We retain personal information for as long as necessary for the purposes described, including to meet legal, accounting, and reporting obligations. We consider the nature/sensitivity of data, potential risks, purposes of processing, and applicable requirements in determining retention.

Other California Disclosures

  • Direct Marketing (Shine the Light). California residents may request, once per year and free of charge, information about disclosures for third-party direct marketing in the prior calendar year.

  • Do Not Track. Our Site is not configured to respond to browser Do-Not-Track signals. See www.allaboutdnt.org for more information.

  • Under-18 Content Removal. California residents under 18 may request removal of content they posted on the Site; complete removal from all systems may not be possible.

Complaints

You may contact us per Section O. California residents may also contact the Consumer Information Division, California Department of Consumer Affairs, 1625 North Market Blvd., Suite N112, Sacramento, CA 95834; (800) 952-5210.

Changes to This California Notice

We may amend this California Notice at any time. Updates will be posted on the Site with the revised effective date. Continued use after posting constitutes acceptance.

L. Your UK and EU Privacy Rights

Residents of the European Union and the United Kingdom (together, “GDPR” jurisdictions) have additional rights.

Legal Bases for Processing

Depending on the activity, we rely on:

  • Legitimate interests (e.g., operating, securing, and improving our marketplace, provided your interests/rights do not override ours);

  • Consent (where required; you may withdraw consent at any time);

  • Contractual necessity (to perform a contract with you);

  • Legal obligations (to comply with applicable law).

Disclosures to Third Parties

We disclose personal data as necessary to perform our obligations to you, as permitted or required by law, consistent with this Policy (including to law enforcement/regulators upon lawful request), and in connection with corporate transactions. We do not sell, resell, or lease personal data, but we may share it with partners/service providers to deliver services to us or to you as described in this Policy.

Security (EU/UK)

We implement technical and organizational measures designed to protect personal data against unauthorized access, loss, misuse, or disclosure. However, transmission over the Internet is not entirely secure; any transmission is at your own risk.

Retention (EU/UK)

We retain personal data only as long as necessary to fulfill the purposes collected and meet legal/professional requirements, considering the scope, nature, sensitivity, risk of harm, processing purposes, and alternatives.

International Transfers

See Section N for information on international transfers and use of third parties. Where required, we implement appropriate safeguards (e.g., standard contractual clauses).

Your GDPR Rights

  • Access to your personal data;

  • Rectification of inaccurate data;

  • Erasure in certain circumstances;

  • Withdraw consent where processing is based on consent;

  • Object to processing based on legitimate interests (we will cease unless we demonstrate compelling legitimate grounds);

  • Restrict processing in certain circumstances;

  • Data portability in certain circumstances;

  • Lodge a complaint with a supervisory authority.

Submit requests using Section O (Contact Information). You may opt out of marketing at any time via the methods in Section O.

M. Your Canadian Privacy Rights

This Canada Addendum applies to individuals located in Canada and supplements this Policy to comply with PIPEDA and applicable provincial privacy laws (e.g., Alberta PIPA, BC PIPA, Quebec private-sector law).

By using the Site, you consent to our collection, use, and disclosure of personal information as described in this Policy, unless another lawful basis applies.

Your Choices

You may unsubscribe from marketing at any time via the link in our emails or by contacting us at help@madebyrug.com. You also have choices regarding cookies and similar technologies; see our Cookie Policy. You may withdraw consent to our collection, use, or disclosure of personal information by contacting us (Section O). Withdrawal may affect our ability to provide certain services.

International Transfers

See Section N regarding international transfers and our use of third parties.

Access, Correction, and Challenging Compliance

You may request access to and correction of your information, or raise a concern about our privacy practices, by contacting help@madebyrug.com. You may also contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376.

N. International Data Transfers and Use of Third Parties

Your personal information may be transferred to, accessed from, or stored in the United Kingdom and the United States (among other jurisdictions). When processed in the UK, your data is protected under UK data protection law (recognized by the EU as providing adequate protection). When processed in the U.S., your data is subject to U.S. federal and state laws and may be accessible by law enforcement pursuant to lawful process.

As described in this Policy, we may engage third-party service providers for certain processing activities (including analytics, advertising, payments, hosting, and security). Where we use third parties and/or transfer personal information internationally, we use contractual and other safeguards intended to protect your personal information in accordance with applicable law.

O. Contact Information

If you have questions, wish to exercise your rights, submit an appeal, or make a complaint, please contact us:

Mino Platform LLC
1309 Coffeen Avenue, STE 1200
Sheridan, Wyoming 82801
Email: help@madebyrug.com